The WholeTraveler Transportation Behavior Study: Emerging Insights
The WholeTraveler Transportation Behavior Study is a pivotal project within DOE's SMART Mobility Initiative. Housed within the LBNL-lead Mobility Decision Science Pillar of SMART Mobility, WholeTraveler aims to understand travel choice patterns, preferences, and decision-making processes in the context of new mobility technologies and services. In addition to an overview of the background motivating WholeTraveler, it's context within SMART Mobility, and the outcomes of data gathering efforts, this presentation will cover results from the first round of analyses of the survey data gathered through WholeTraveler. Topics covered will include (1) characteristics predicting adoption, as well as interest in future use, of emerging transportation technologies and services (ride-hailing, car-sharing, electric vehicles, and automated vehicle technologies); (2) the impact of having children on mode use patterns of the parent; and (3) individual and household characteristics correlated with e-commerce usage and implications for vehicle miles traveled.
C. Anna Spurlock
Energy/Environmental Policy Research Scientist/Engineer, Energy Efficiency Standards Department, Electricity Markets & Policy Department, Energy Analysis & Environmental Impacts Division, Transportation Initiative
Dr. C. Anna Spurlock is an environmental and behavioral economist conducting research at Lawrence Berkeley National Laboratory. Anna co-founded the Behavior Analytics research initiative at LBNL, in which advanced data science and machine learning are coupled with rigorous statistical and econometric techniques to generate insights from high resolution smart meters data regarding consumer behavior and decision-making. In addition, Anna leads the Economics Research sub-team within the Energy Efficiency Standards Group. This team advises and supports the minimum efficiency standards program, and conducts primary research on the market impacts of minimum efficiency standards policy. Anna has a leadership role in the LBNL Sustainable Transportation Initiative, is PI for the SMART Mobility Consortium work being conducted at LBNL for the Department of Energy Vehicle Technologies Office Energy Efficient Mobility Systems (EEMS) program, and is PI of the Geo-Economic Multi-Modal Systems (GEMS) Model being developed for the Federal Highway Administration Office of Transportation Policy Studies.