SEMINAR: Smart Agriculture: How sensors help to lower costs and increase yields

SEMINAR: Smart Agriculture: How sensors help to lower costs and increase yields

Seminar Abstract 

If you are interested in a recording of this seminar, please email Arian Aghajanzadeh.

Robert Bosch GmbH is a German multinational engineering and electronics compan headquartered near Stuttgart, Germany. It is the world's largest supplier of automotive components. Bosch is interested in several Smart Agriculture (SmartAg) areas, such as irrigation management, field monitoring, and connectivity. This presentation will feature an introduction to Bosch’s global (public) SmartAg activities as well as our key findings regarding SmartAg.

Farmers in California are faced with farming labor issues, limited water supply, and uncertain crop needs in one of the world's largest but severely drought-ridden breadbasket. Their pain is deep, and their problems real and urgent. We – the Bosch SmartAg team – have been exploring the space of SmartAg and conducting research together with UC Berkeley on the market for high-value crops. We talked to more than a hundred industry experts, agronomists, growers, farm advisors, and other eco-system partners.

We’ve learned that the SmartAg market is taking off, with billions of dollars poured into start-ups each year by venture capitalists funding them and big companies buying them. The cost and shortage of qualified farming labor, uncertain water supply, complex irrigation management solutions, and energy inefficiencies (e.g. pump cost) are the biggest pain points of CA growers. We found out that existing irrigation solutions are fragmented, complicated to use, and rely on sensors (such as soil moisture) that do not show the whole picture. Farmers need to know both the water content in their soil and the water content in their crops, especially for trees and vines. They also want a reliable and trusted partner that provides ease-of-use and clear recommendations, not "pages full of wiggly lines" as one orchard manager described it to us. Moreover, future regulations restricting drawing water from wells will put even more pressure on growers.

Seminar Speaker(s) 

Andreas Fuchs
Business Development Analyst, Robert Bosch LLC
Bosch Global

Smart Agriculture with Sensor Technology

Andreas Fuchs joined Robert Bosch LLC as a Business Development Analyst in 2017. Andreas holds a B.Sc. in Business Administration & Engineering from the University of Applied Sciences Karlsruhe and a MBA from the University of Colorado. He has experience in business development, technology scouting, project management, strategic planning, and market research.

Fabian Henrici
Senior Manager Business Development, Robert Bosch LLC
Bosch Global

Smart Agriculture with Sensor Technology

Fabian Henrici joined the Corporate Research Division of Bosch in Germany in 2008 after graduating from the University of Freiburg, Germany, with a Ph.D. in Microsystems and Microelectronics Engineering. He led a research team until 2015 when he joined Bosch’s Automotive Electronics Division in Palo Alto, CA, where he is responsible for technology scouting and business development.


Jun 5, 2018 -
12:00pm to 1:00pm