Behaviorally informed intervention strategies for increasing the adoption of EE technologies

Behaviorally informed intervention strategies for increasing the adoption of EE technologies

Seminar Abstract 

Despite recent reductions in the overall energy intensity in the Industrial sector, Small, Medium Enterprise (SME) sector across the globe have fallen behind larger industry benchmarks. The productivity, technology upgradation, and energy efficient technology adoption among this group is found to be lower than desirable levels. Various studies show that cost-effectiveness, Internal Rate of Return (IRR), or simple payback are not enough to motivate the industries to adopt energy efficient technologies. This presentation reviews the research findings on the energy audits carried out in the US. This analysis of the 60 assessments carried out by the Industrial Assessment Center of San Francisco State University, shows that there is a need to look beyond costs and benefits. A behaviorally informed intervention strategy to increase the adoption of energy efficient technologies is proposed as an important element of  the organizational knowledge creation. The proposed framework will be tested through field research, carried out among Indian SME industries. The presentation also discusses some of the research gaps and the need for an energy auditor to don the hat of a researcher, willing to walk that extra mile.

Seminar Speaker(s) 

Jay Chillayil
Student/Grad Student,

Jayaraman Chillayil is a Fulbright Kalam Climate Change Doctoral Fellow who conducts research on “factors influencing adoption of Energy Efficient Technologies (EET), looking through the behaviour lens”. His focus areas include industries in the SME sector and how increased adoption of EETs can impact the Intended Nationally Determined Contributions of India. 

Prior to this, Jayaraman has worked as Senior Manager in BPCL Kochi Refinery, one of the petroleum refining companies in India. He has 25 years of Industrial and two years of teaching experience. He is one of the Co-Founders of Society of Energy Engineers and Managers (SEEM), a not for profit organisation of  800 certified energy managers and energy auditors in India. He is currently the Chief Editor of the Quarterly magazine of SEEM, viz; “ Energy Manager”.

In 2010, Jayaraman had visited LBNL under Fulbright Nehru Environmental Leadership programme for 4 months. He holds a B.Tech, in Electrical Engineering from NIT, Calicut and is presently enrolled as a PhD student at Amrita School of Business, Coimbatore, India


May 29, 2019 -
12:00pm to 1:00pm