Creating Market Change from the Inside Out: Applying the Collaborative Process Model

Creating Market Change from the Inside Out: Applying the Collaborative Process Model

Seminar Abstract 

Many energy efficiency opportunities, particularly in the industrial sector, involve effective application of existing technologies, rather than the introduction of new technologies. These industrial applications have been largely overlooked, yet represent a major energy savings opportunity- for industrial electric motor systems alone, USDOE Motor Challenge estimates savings of 9 billion kiloWatt-hours per year by 2010. Because the savings are typically found in system-based instead of component-based solutions, persuasive actions (education, incentives) are usually more effective than directed actions (regulations) in these applications. To be successful and persistent, persuasive actions require lasting behavioral change, which is often difficult to accomplish. This talk focuses on a process model that has emerged from work on industrial motor system efficiency in the Washington DC project office. The model seeks to effect institutional and behavioral change by using government in the role of a facilitator to bring together key market stakeholders (supply as well as demand) to develop a common vision for change. Project costs and benefits are shared among all stakeholders, thus making this an extremely cost-effective intervention with a built-in exit strategy. For more information about this seminar, please contact: JoAnne Lambert 510.486.4835, or send e-mail to [email protected]

Seminar Speaker(s) 

Aimee McKane
Program Manager 4, Industrial Applications

Aimee McKane is a Deputy Group Leader of the High Tech and Industrial Systems Group at Lawrence Berkeley National Laboratory with more than 25 years of experience in commercial and industrial energy efficiency. Ms. McKane works with the US Department of Energy (USDOE) on several initiatives, including developing Superior Energy Performance, a program to certify industrial plants and commercial buildings for energy efficiency, which includes conformance to ISO 50001- Energy Management Systems. She also has collaborated extensively with the United Nations Industrial Development Organization (UNIDO) on the design and implementation of industrial projects in China, Southeast Asia, and South Africa to promote energy management and system energy efficiency. A 2007 issues paper Ms. McKane prepared for UNIDO became the impetus for ISO 50001.

Ms. McKane represents the US on the ISO Strategic Advisory Group for Energy and as the Chair of the Technical Advisory Group for the ISO TC 242 — responsible for the development of ISO 50001: Energy management systems and related standards.

She also leads the Demand Response Research Center’s Industrial, Agriculture, and Water program, researching the relationship between industrial energy efficiency, load management, and demand response.


Aug 31, 1998 - 12:00pm